CRM tools change how companies talk to their customers. They have many features to make customer relations better. These can really help a company’s marketing.
A big plus of CRM systems is that they give deep insights into customers. Companies get lots of info about what customers do, like, and have done before.
This info helps companies make their marketing fit better to what customers want. They can then send messages that the customers like more. With good customer data, companies can guess what will happen next in the market. They can make their marketing even better.
Selection Criteria for Marketing CRM
Picking the best CRM for marketing can be hard. Here are the brief but complete elements of the perfect one
1. It should be easy to use. This will make the team want to use it.
2. It should work well with other tools your company uses.
3. You can change it to fit your company’s special needs. It should also have good ways to look at data and report things.
4. Tools that do things automatically save time and help avoid mistakes. They make marketing work better.
5. Your team should be able to learn how to use the CRM and get help if they need it.
6. It should not cost too much but still have everything you need.
Here are 8 great marketing CRMs that your business need to flourish rapidly.
1. DejaOffice
DejaOffice has many important features. It is good for managing contacts and calendars. It also works with tasks. This CRM is good for small and medium businesses. They can get better without spending too much.
It is easy to use and friendly for teams. The dashboard is simple, so people can use it without having to learn a lot. This tool is good at integrating and customizing. It connects well with Outlook, Google, and Apple. You can change it to match what you need.
DejaOffice gives you automatic messages and full reports. You can see how you are doing and change your plans quickly. You will make better business choices.
Pros
- You can use it without the internet.
- You can sync across devices.
- You can change the fields.
- It is easy to use.
- It does not cost much.
Cons
- It does not connect with many other services.
- The reports are simple.
- The look is old.
2. Salesforce
Salesforce CRM has many features that help big companies grow. It has tools for managing leads and talking to customers.
The tool can seem hard to use at first. But once you learn it, it is very powerful. You can change the dashboard to fit your job.
The integration is good at working with other tools. It has many apps and can be changed a lot. You can make it work for your business.
This software reports give you a lot of information. Its tools can do things automatically to save time and get better results.
Pros
- It has many things it can do.
- You can change it a lot.
- It is very good at analyzing.
- It works with many other tools.
Cons
- It is costly.
- It is hard to learn.
- The setup is difficult.
- It is too much for small businesses.
3. HubSpot CRM
HubSpot CRM works for companies of all sizes. It has a free version with important tools for new and growing businesses.
The gadget is easy to use and to understand. A simple dashboard lets anyone start quickly, even if they are not technical.
This tool is good at working together and being changed. It connects your whole business. You can change forms, templates, and workflows to work better.
The CRM is very good with numbers and doing things by itself. Its tools make it easy to understand things and make good decisions without much work.
Pros:
- The interface is easy to use.
- There is a big free plan.
- It works well with other tools.
- It has powerful tools for looking at data.
Cons:
- You can not change it much.
- The more advanced parts cost a lot.
- It might be too much for people starting out.
- You can not do much when offline.
4. Zoho CRM
Zoho CRM helps manage customer relationships well. It helps with managing leads, contacts, and sales. It also does marketing by itself.
These tools make working with customers better. The system is easy to use for any team.
This CRM can be changed to fit what your business needs. It works well with other apps. This makes workflow well together.
The management helps you see what customers do and how campaigns work. It does things by itself to save you time.
With Zoho CRM, businesses can know what customers need. This system is great for improving how you work with customers.
Pros:
- It does not cost much.
- It has lots of features.
- You can change it a lot.
- It works well with other tools.
Cons:
- It might be hard to learn.
- Customer help is not great.
- Sometimes, it does not work well.
- Setting it up can be tough.
5. Microsoft Dynamics 365
Microsoft Dynamics 365 has a big set of tools to help businesses do well. The software has strong sales forecasting, customer understanding, and tools that make teams work better.
Users can change the interface, making things for their jobs. It works with Microsoft Office 365 and Teams. It is one of the best CRMs for small businesses and marketing agencies.
This gives great sales and marketing details. It makes tasks easier and faster. Microsoft Dynamics 365 is good for big companies.
Pros
- Many Integrations
- Easy to Change
- Good Reports
- Works for Big Companies
Cons
- Costs a Lot
- Hard to Learn
- Hard to Set Up
- Needs Lots of Care
6. Pipedrive
Pipedrive CRM helps sales with clear processing. It has changeable pipelines, reminders, and goals.
It is easy to use and has a clean look. Sales stages are easy to manage, and the mobile app means you can use it anywhere.
This CRM works with many apps like email and marketing. It has an API for special changes.
The tool gives good sales reports. Pipedrive’s workflows and email setups save time. These tools help sales teams focus on selling more and do less admin work.
Pros
- Easy-to-use interface
- Manages the sales process well
- You can change the stages
- Works well with other software
Cons
- Not many options to customize
- It can cost a lot
- There might not be advanced reports
- New users have to learn how to use it
7. Freshworks CRM (used to be Freshsales)
Freshworks CRM is good at giving full CRM solutions. It can manage contacts, score leads, and show the sales process. Users can handle customer talks and put leads in order by how much they interact.
The CRM is easy to use. The dashboard lets you see tasks, leads, and what customers do. It is easy for teams to work without having to learn a lot.
You can connect Freshworks CRM with different tools like emails and customer help software. You can change the system for your business so it works how you need it.
It gives detailed sales reports and helps automate tasks. Features like these save time so teams can sell more.
Pros
- Simple interface
- Lots of features
- Good help for customers
- Costs are reasonable
Cons
- Some issues with integration
- Customization might be hard
- Needs better reporting tools
- You might need to pay more for some features
8. ActiveCampaign
ActiveCampaign CRM is known for great marketing automation. It mixes email marketing, automation, and CRM into one platform. It is good for businesses that want better customer engagement and simpler marketing work.
The user interface is easy to use. Important features include auto workflows, grouping customers, and detailed reports. Users like the visual automation builder because it makes it easy to create complex marketing paths and personalize the customer journey.
The system works well with other apps, supporting many apps and services. You can change the CRM to fit your marketing plans and workflows.
The analytics in ActiveCampaign show detailed information about customer habits and how well campaigns are doing. Automatic messages and responses happen at the right time, helping companies keep good customer relationships and sell more.
Pros
- Great automation tools
- Strong email marketing options
- Many ways to split up your audience
- Helpful customer service
Cons
- The interface is not simple
- It takes time to learn how to use it
- The price is high for more features
- You might need extra work to connect other apps
Conclusion
Think about the features and benefits that match what your company needs when you choose a CRM. DejaOffice CRM is easy to use and has powerful automation. It is good for marketing automation and lets you treat each customer in a unique way to improve your relations with customers.
CRMs make marketing easier, so you have more time to think and be creative. With automatic workflows, tasks, and a marketing calendar that works together, you will not miss anything. By handling all customer talks in one place, companies can maintain a steady way of speaking and run their marketing better.
The main aim of marketing is to make more sales and money. CRMs help follow leads, care for possible customers, and make sales quicker. By putting together sales and marketing, CRMs make sure people get the right messages at the right times, which helps sell more.